Luxury marketing is grounded in one constant: consumers’ instinctual attraction to that which is special. Art and sophisticated design fuel desire and with luxury, it is not just about having – it is about desiring. Luxury brands will always need to appeal to the senses and with that in mind, we created a luxurious campaign that was more contemporary and impactful than the brand’s previous look. Focusing on elegant photography, we ensured an aspirational feel that didn’t detract from the brand’s equally crucial attribute: glamour.
The campaign has featured in Vogue, Town & Country, Tatler and Ritz Carlton to name a few.
Creative Direction: Christy Howells
Post Production Retouching: Christy Howells
Photographer: Matthew Shave
EXPLORE MORE WORK
