Each Cape Union Mart campaign consistently featured expansive window displays in every store nationwide, complete with a 2m x 2.4m banner, correx cutouts, decals, and other essential props. Once the concept received approval and the window artwork was finalized, adaptations were made for adverts, posters, and all point-of-sale materials.
In the case of the Easter campaign, the choice of Easter Island served not only as a thematic fit but also as a strategic one for an outdoor adventure store. The iconic Moai figures were recreated as large correx cutouts for the window displays, positioned against a backdrop banner with accompanying copy placed on the window glass.
This campaign was their most successful window display initiative during the 10 years we worked together, garnering significant positive feedback from customers.
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