A typical campaign for Cape Union Mart entailed creating expansive window displays for their nationwide stores, featuring a 2m x 2.4m banner, correx cutouts, decals, and other essential props. Once the concept received approval and the window artwork was finalized, adaptations were made for adverts, posters, and various point-of-sale materials.

However, one project deviated from the usual routine and remains one of my favorites. I was tasked with producing a painting or illustration for their Winter Bad Weather campaign. After several iterations to fine-tune the concept details, the final painting was selected for use. The campaign proved highly successful, and it was immensely gratifying to witness my artwork adorning stores nationwide as a prominent 2.4m banner

 
 

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