When I first joined Imagine Advertising, it was a start-up. The decision to embark on a corporate rebranding was one steered by the company's growth and stability. An organization's identity can serve as a pivotal cornerstone, reflecting its evolution and aspirations. The existing branding had served its purpose, but it became apparent that a fresh identity was in order to encapsulate the essence of imagination that propeled its offerings. The concept incorporates a playful spirit of imagination that the company was built upon while telling a story of metamorphosis, of growth, and of creativity.
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