This was another one of my favorite corporate ID’s to work on. The company supplied lighting for the film industry and had requested something quite memorable and strong. Their brief consisted of only their pay off line, “Light travels at 186287.490 miles per second. It is a form of energy release which shapes the world as we know it and a fundamental element in creation.”
It seemed obvious to me that there was no other way to go. The dramatic planetary scene straight out of a movie with simple, technical typography was exactly what they wanted.