The client wanted two fun adverts, however, their budget was very tight. Fortunately, I had a great relationship with them and I was given a lot of freedom. After they’d approved the concept, the next trick was pulling it off with no money. Where there is a will, there is a way – 3 lollipops, a wannabe photographer friend, a borrowed camera, a bathroom and an assortment of positions to balance lights with hands and feet, and I finally had something to work with.
The client loved it and also ran it as an in-house poster.