The final project combined brand imagery with a colourful and engaging circular element that presents the messaging in an impactful manner.
In the psychology of shapes, circular shapes project positive, comforting, and unified energies, indicating strength, reliability and community.
All assets included a static image and a simple supporting animated story.
This was one of the variations proposed for the campaign that really tried to draw on bringing the connection to nature front and foremost. The statistics were converted into corresponding facts related to animals to make it a more playful way of getting the message across.