Using the colour purple in a specific energy helps to create a balance of positive and calming effects psychologically. It is known to evoke feelings of playfulness, whimsy, creativity and awareness. As a non-primary colour, it often serves as a statement of something new and innovative.
In order to best reflect the playful emotional cue in our colour choice, we chose to focus on images of people that are full of energy and exude overall wellbeing. To make this campaign even more effective, we utilised motion elements which capture a user’s attention more readily and allow for increased clicks and longer engagement
All of these elements, contribute to a quicker and greater understanding of the message - Microbiotic Max promotes a healthier gut. And maintaining a happy gut is key to overall health and well-being.