A bold, distinctive visual signature that exudes confidence and comes across loud and clear was chosen. The unique typography is a custom font created using clean shapes that adds a sense of modernity and effectively communicates the company's commitment to innovation and forward-thinking. Color, a key element of any rebrand, holds significant meaning. By incorporating shades of green and grey, we convey a sense of harmony between nature and stability. The combination of these colors conveys a sense of confidence and professionalism.
With a sneak peek reveal in print and online, we took advantage of the rebrand's launch at the prestigious annual sustainability conference GEI. It generated significant anticipation among attendees, leading to the successful launch of the rebrand at the conference.