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Yoko London

Beginnings

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Yoko London is a subsidiary company of EuroPearls, a highly successful third generation family business that evolved into one of the largest pearl companies in the world. In the last few years the focus has shifted to creating luxurious fine jewellery.

Making the most

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With Yoko’s company profile growing quickly, the need to create a marketing department arose. I joined as they had completed their first model shoot. While the pictures are beautiful, I wanted to take the brand towards a more high fashion image.

Nothing but pearls

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The result is a much sexier, high fashion campaign that has been implemented across all the brand’s media.