Luxury marketing is grounded in one constant: consumers’ instinctual attraction to that which is luxurious and special. Art and sophisticated design fuel desire and with luxury, it is not just about having – it is about desiring.
Luxury brands will always need to appeal to the senses and with that in mind, I created a luxurious campaign that was more contemporary and impactful than the brand’s previous look.
Focusing on elegant photography, I ensured an aspirational feel that didn’t detract from the brand’s equally crucial attribute: glamour.
The campaign has featured in Vogue, Town & Country and Ritz Carlton to name a few.