Art has the power to evoke desire, even in the world of luxury goods. With consumers often associating complexity with luxury products, adding a touch of cognitive difficulty or disfluency can make images even more alluring.
To achieve this effect, we crafted a series of adverts featuring strong imagery that required a bit more effort from the viewer. The result is an impactful campaign that captures the imagination.
Creative Direction and Post Production Retouching: Christy Howells
Photography: Aviv Solnitzky